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At the dawn of the 1960's, Kennedy, the new President-elect, spoke of a "new frontier." He was talking of new age of post-war prosperity and specifically, America's quest for reaching the Moon. For the big three, the new frontier was one of technical and marketing innovations. Combining the two became an essential element in the

Waxing

Winter driving is by far the hardest on your cars exterior. Sand, road-salts, ice and extreme cold temperatures create more wear on your cars exterior than the rest of all the other seasons combined. Winter Waxing is a very inexpensive way to keep your vehicle looking new longer.

Continued waxing during the winter months will act to further protect the paint from the effects of winter driving. Weekly washings are very important too. Pay special attention to the wheel wells and molding area, flush them well.

When weighed against the cost of new vehicle replacement and refinishing costs, waxing is one of the most cost effective preventative maintenance tasks you can do yourself.