It’s fitting that Chrysler’s new owner is named after the three-headed dog that guarded the gates to Hades in Greek mythology, as it seems the dog now having caught his prey may start to rip it apart. First, Cerberus Capital Management hires the former head of Home Depot, who by all accounts was none-too-loved back at the home improvement giant. It is now revealed that Chrysler’s new owner may sell or close the Mopar division. Over 1,300 Mopar employees are being used as a bargaining chip against the UAW with the ultimate fate of Mopar hanging in the balance. The chances of Mopar going away completely seem slim. It is an extremely well-known and valuable brand. But, the question remains, will Mopar continue to be part of the new Chrysler? Or will dollar signs spell doom for the name?

Obviously, the reintroduction of the Pentastar as a nod to the ‘old’ Chrysler was nothing more than a stunt to temporarily embolden Chrysler employees while the new owners figured out the best way to gut the company. Once Mopar goes, the rest of the ship is sure to follow. Jeep is worth a bundle and there are plenty of potential buyers. Dodge is another brand with some pretty serious value still left in it. If anything, the weakest Chrysler brand is Chrysler itself.

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