Datsun brand reincarnated
Image: Shane K 2011
It has been the best part of three decades since the last Datsun rolled out of the factory, but now car manufacturer, Nissan, is apparently going to revive this classic brand in order to apply it to a range of new vehicles.
The first Datsuns will apparently be sold in about two years time, although western buyers are unlikely to get their hands on them, because Nissan is targeting this brand at emerging markets in Indonesia, India and Russia.
Datsun emerged from Japan in 1932 and it flourished as a marque for almost half a century until Nissan pulled the plug in 1981, to consolidate its products under a single marque.
Nissan has the luxury end of the market covered with its Infiniti range, but it is hoping that the strength of the Datsun brand, which it feels is associated with hard wearing affordability thanks to the various classic models still in circulation, will allow it to triumph in developing areas of the globe.
About $400 million is being put into creating Datsuns in Indonesia between now and 2014, so it will not be long before the classic models are able to be compared with modern equivalents.