Produced from 1960 to 1970, the Ford Falcon was a compact car designed to entice buyers looking for smaller, less expensive cars than the full-size models dominating the market at the time. Chrysler would introduce the Valiant and Chevrolet the Corvair at the same time, with these two models being the Falcon's direct competition initially.

The Ford Falcon was a small car for its time, although it would be considered a mid-size car under today's standards. Falcons had 2.6 litre V6 engines with a unibody frame style and a single-barrel carburettor. Both the front and rear wheels had drum brakes and the suspension was typical, with rear leaf springs and front coil springs.

Buyers could choose between a three-speed manual transmission or a two-speed automatic. The interior was plain and the car could hold six passengers comfortably.

When Ford launched the Falcon, it offered various body styles, including a two-door and four-door sedan. Two-door or four-door station wagon Ford Falcons were available, as well as a car-based pick up, the Ranchero.

In 1961, Ford introduced two new Falcon models, one with bucket seats and one sedan model with more trim, the Futura. A new engine option, a 2.8 litre V6, was also offered the same year.

Ford would introduce the Squire model and an updated Futura, with installed safety seat belts, in 1962. Two vans, the Ford Falcon Club Wagon and the Deluxe Club Wagon, would come out the same year.

The year 1963 would see more Falcon models, with the release of both a four-door Futura and a Deluxe station wagon. Hardtop, "Sprint," and convertible models were also introduced by Ford.

Ford decided to market the Falcon to younger buyers during 1964 and 1965, with model redesigns giving the car a more modern and squared-off appearance. Buyers could get the Sprint package for the Falcon, featuring a V8 engine.

The final generation of Falcons was made from 1966 to 1970. Once again given a redesign, these Falcons had a shorter deck and longer hood. Both V6 and V8 engines were available and both the two-door convertible and hardtop models were discontinued.

Since the Falcon was already experiencing a sales decline by 1970, Ford decided against revising the car to meet upcoming changes in safety laws. The Falcon name was used for a low-level version of the Fairlane in 1970, with the car labeled the "Falcon 70 ½."